Sprite
Cut Through the Heat campaign.
Sprite hadn’t been in market for four years and in 2015 they wanted our help to reconnect with a younger crowd. Realising that our youth is the most awkward time of our lives, we thought that Sprite’s refreshment could help people Cut Through The Heat of these awkward moments.
In 2016 the campaign was continued with 6 more spots, radio and some awkward digital OOH.
The ‘Cut Through the Heat’ campaign later helped us win a global pitch for Sprite and during the second half of 2016 this work will be rolled out across 12 of Sprite’s strongest markets around the world.
