Microsoft Surface
Back to Uni campaign
Whether they are a budding architect, engineer, educator, scientist, creator or entrepreneur – Microsoft Surface powers their creativity and enables them to own their originality.
The campaign features the ‘slashie’, a person that has multiple careers, projects or skills and represents the duality nature of the audience’s originality. The campaign features the stories of Felicity Notes, a medical student and study life hacks creator, Morgan Hipworth, the founder of Bistro Morgan and food TikToker, Sophia Athas, a self-taught entrepreneur and creative director, and Zachary Hanna, a furniture designer and object maker.
The campaign was launched on 27th January 202 across OOH, Facebook, Instagram, TikTok, Snapchat, and retail assets in Australia and New Zealand, and markets in Asia.
