Cathay Pacific
Return Journey Through Scent
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#LifeWellTravelled
Parfums de Voyage is a first-of-its-kind sensory souvenir that uses data and fragrance analysis to create a ‘return journey through scent’.
By combining tourism metadata with individual digital footprints, we determined the precise fragrance profile of each traveller’s Hong Kong journey – and worked with a Fragrance Specialist to create a bespoke perfume to evoke their specific memories of the city.
More than 10,000 bespoke bottles of Parfums de Voyage were made available to Cathay Pacific passengers, partners, and travel agents.
