Aldi

Supermarket chain Aldi is upping its marketing of fresh fruit with the introduction of the “Li’l Snackerz” range. The smaller sized fruit is more easily handled by children, who are drawn to the likeable sporty characters on the re-sealable packaging.

Equator introduced Arnie Apple, Bradley Banana, Mike Mandarin and Penny Pear as a friendly face showing children the fun in fruit.

I have enjoyed the creative process from frontline to name finding for a brand and drawing the whole range of illustration for various fruits. Also participated to finalise packaging.