eBay

We developed an Integrated Campaign platform that was flexible enough to work across both the Cyber Weekend and Christmas sales periods — with a device that was not only eye-catching and clutter-busting, but would work no matter what items went on sale, or who was watching — and summed it all up with the line “There’s person for every gift”.

We led with Film, using eBay’s bright colour palette, and a parcel-the-parcel visual device using a technique borrowed from The Brady Bunch. This allowed us to change our people and eBay items at will, as the campaign and the gift season unfolded.