Menulog

We leveraged the global star power and irreverent personality of Snoop Dogg and re-mastered our brand asset, turning it from a tired jingle into a global jam. In mass market channels we drove the joyful entertainment brand connection, as well as communicating major brand partnerships and food options. For the youth audience we created a 1-minute West-Coast hip hop music video extravaganza, peppering in food references and hitting multiple cuisines.

We took this into Tik-Tok and created a #DeliveryDance, partnerships and in OOH. And for mainstream loyalists a major State of Origin partnership with specifically shot Snoop content integrated into the 3 games with the players ran.