Topo Chico
Launch of Topo Chico Hard Seltzer worldwide, with a new platform called ‘A Perfect Contradiction’.
Developed for global launch, the campaign has debuted in more than 20 markets to date, including South America and Europe, with an integrated campaign launching in Australia in September 2021.
The campaign was executed and filmed in regional NSW, with Sydney-based production agency Rabbit. The location created the perfect backdrop for a journey through the southern heat full of unexpected characters. From cowboys to punk bands, the colourful personalities bring life to the campaign and perfectly reflects what Topo Chico Hard Seltzer is all about – beautiful contradictions.
