Macca’s - nUGGies
A new winter comfort staple that combines McDonald’s Chicken McNuggets and Ugg boots.
Those woolly walk-on-air sheepskin boots that became loved throughout the world have received a Macca’s refresh. DDB Sydney and McDonald’s have combined them with something else loved throughout the world, McDonald’s Chicken McNuggets to create Nuggies.
Each pair snugly delivered in a large-scale Macca’s sauce tub, perfectly replicating the real thing, across three colourways inspired by classic sauce flavours: Sweet & Sour, Aioli, and Spicy Mayo.
More than 10,000 Macca’s fans signed up on the day to win a pair.
…and guess what. Due popularity nUGGies came back for 2024 winter.
I was lucky enough to participate as a freelance graphic designer to collaborate and help to deliver this crazy creative work.
